Brad Powers

There are many examples of viral marketing success stories. One that is particularly heart-warming is the Livestrong Wristband. This began as a fundraising effort by Nike for Lance Armstrong. The yellow wristband sold a staggering 45 million units and straight away became the identifying symbol for Armstrong. This signature look is a wonderful idea; it leads to people recognizing you or your product immediately and thereafter talking about it. It was such a simple (and inexpensive) idea but it worked so well. Viral marketing is often a great tool which social media expert Brad Powers uses in his work.

According to the annual Unisfair marketing survey in May 2010, social media is the hottest channel for lead generation among technology marketing professionals.  For instance, another study showed that 51% of Facebook fans and 67% of Twitter followers found that they were more likely to buy the brands that they like on Facebook and Twitter. This, again, strengthens the tie between social media and lead generation.  Certainly, for lead generation experts like Brad Powers, this news can be very helpful for the development of future campaigns.

This article offers helpful and quick tips about how to use lead generation for social media. It explains that you need to share content that showcases your expertise.  The article continues by giving helpful examples of how to do so. It’s definitely worth a quick read!