Brad Powers

Whether you are an experienced viral marketing professional like Brad Powers or one just starting out, you can always benefit from more viral marketing tips.  Here are two to help you with your marketing campaign.

First, make sure to personalize any referral emails that you send out.  Response rates are much higher when the recipient feels that he is being addressed individually. Start with the subject line, using the recipient’s name there if possible.  Then, try to use the name in the document as well.

No good viral marketing campaign is worthwhile unless you follow through and track the results.  Make sure to look at pass-along, click-through, and conversion rates.  Separate out the click-through and conversion rates by original customers from those that are referrals so that you can evaluate their respective performances.

Ken Robbins, president and founder of Response Mine Interactive (RMI), offers fantastic, pointed tips to help any company with its online lead generation.  Certainly, experienced online lead generators like Brad Powers already employ many of these tactics.  They are quite helpful either as a reminder, or as a new suggestion for those who are novices in the field.

To maximize your profitability and long-term success, here are a number of key online lead generation tips.

Make sure to update the landing pages of offers that may have expired and ensure that your keywords are bringing users to the right landing page.  Constantly monitor your landing pages so there are no broken pages or loading issues.

Mr. Robbins’ last suggestion is called “rinse, wash and repeat.”  He explains that this means that you should always invest in testing – and continually test the lander and offers many times to ensure perfection.