Brad Powers

Many businesses could benefit from lead generation (in which leads are generated to you through web technology) especially those in the service industry. Everyone can benefit from lead generation. The buyer can acquiesce information from companies offering the service they need and the seller can pitch their service to any number of people who have given them the permission to do so. This is way better than simply cold calling as you have been given a lead. The reason various businesses choose to engage in lead generation is because they can: just pay for the leads they receive; work out prices for each lead; choose their own geographical area the business has an interest in; select how many leads you want to receive on a monthly basis as well as the service you want to offer to prospective clients. A media expert like Brad Powers benefits from engaging in lead generation.

According to the annual Unisfair marketing survey in May 2010, social media is the hottest channel for lead generation among technology marketing professionals.  For instance, another study showed that 51% of Facebook fans and 67% of Twitter followers found that they were more likely to buy the brands that they like on Facebook and Twitter. This, again, strengthens the tie between social media and lead generation.  Certainly, for lead generation experts like Brad Powers, this news can be very helpful for the development of future campaigns.

This article offers helpful and quick tips about how to use lead generation for social media. It explains that you need to share content that showcases your expertise.  The article continues by giving helpful examples of how to do so. It’s definitely worth a quick read!