Brad Powers

While most online marketing entrepreneurs, like Brad Powers, focus on their online talents, it is important, as well, to remember other advertising and marketing avenues.  In our technology age, many people no longer focus on their business cards and on print advertising.

Don Crowther, an online marketing consultant in Racine, Wisconsin, thinks this is a mistake.  He urges people to be creative with their business cards by including a picture of yourself, a mini-resume, a Twitter handle or a special office to entice potential business people.

Crowther’s whole point is to make your card stand out.  He recommends leaving an unembossed white space for recipients to make notes and he says that you should leave off your street address and only include your email address or cell phone number.

There are many examples of viral marketing success stories. One that is particularly heart-warming is the Livestrong Wristband. This began as a fundraising effort by Nike for Lance Armstrong. The yellow wristband sold a staggering 45 million units and straight away became the identifying symbol for Armstrong. This signature look is a wonderful idea; it leads to people recognizing you or your product immediately and thereafter talking about it. It was such a simple (and inexpensive) idea but it worked so well. Viral marketing is often a great tool which social media expert Brad Powers uses in his work.

Many businesses could benefit from lead generation (in which leads are generated to you through web technology) especially those in the service industry. Everyone can benefit from lead generation. The buyer can acquiesce information from companies offering the service they need and the seller can pitch their service to any number of people who have given them the permission to do so. This is way better than simply cold calling as you have been given a lead. The reason various businesses choose to engage in lead generation is because they can: just pay for the leads they receive; work out prices for each lead; choose their own geographical area the business has an interest in; select how many leads you want to receive on a monthly basis as well as the service you want to offer to prospective clients. A media expert like Brad Powers benefits from engaging in lead generation.

If you’re a social media specialist like Brad Powers is, you may find this posting intriuging.  Learn about your options as an online marketer for using Facebook ads.  Facebook advertising works in a slightly different way than do search engines – so it’s important to read up on it and to see if it’s the right tool for you.

As the article states, “Branding can be an important element of success measurement for Facebook. There’s no denying it’s a highly trafficked site and one that many online marketers feel they simply need or benefit from a presence on Facebook as part of their competitive strategy. Since CTRs are on the low side and pricing is CPC based, there are a lot of free impressions being generated for an advertiser.”

According to the annual Unisfair marketing survey in May 2010, social media is the hottest channel for lead generation among technology marketing professionals.  For instance, another study showed that 51% of Facebook fans and 67% of Twitter followers found that they were more likely to buy the brands that they like on Facebook and Twitter. This, again, strengthens the tie between social media and lead generation.  Certainly, for lead generation experts like Brad Powers, this news can be very helpful for the development of future campaigns.

This article offers helpful and quick tips about how to use lead generation for social media. It explains that you need to share content that showcases your expertise.  The article continues by giving helpful examples of how to do so. It’s definitely worth a quick read!

In terms of its physical structure, Clark University has probably come a long way since Brad Powers was an undergraduate and graduate student there.  But as a GSOM (Graduate School of Management) Board member, Powers is probably able to keep abreast of what is going on at his old school.  There are currently three new building/renovation projects taking place including the new John & Kay Bassett Admissions Center which looks to be quite something, featuring a state of the art facility “that will allow Clark to showcase the University’s strengths.”  It is named for President John Bassett, due to be president at Heritage University in Washington State, and his wife Kay.  In addition, the Wright and Bullock Halls are undergoing “substantial makeovers” too.

Any business can be improved with an internet marketing plan.  As any experienced internet marketing professional, such as Brad Powers, can explain, an internet marketing plan can make your business more competitive.

This article explains 10 tips to think about on your way to making your plan.  First, of course, you need to identify the objective of your strategy.  You’ll need to design a marketing funnel for your business which includes the top part where the clients enjoy discounted products and so on.  You should know your competitors and what they are doing and should define your target market.

These are but a few of the many tips offered in this interesting and helpful article about internet marketing strategies.

In recent news, Fynanz, Inc. is welcoming a new member to its executive team.  Jim Merrill will be a Senior Vice President of Sales for Fynanz, Inc. where Brad Powers is an Advisor.

Merrill most recently served as the Senior Vice President of the New Jersey Credit Union League.  During his four year tenure there, he built and grew the products and service division of the league by over 30%.

About the new position, Merrill said, “In my prior role, we were the first of the growing list of more than 25 credit union leagues that formally announced their support of Fynanz and cuStudentLoans.org. I am extremely pleased that I was part of the first league that partnered with Fynanz and I continue to be impressed by the positive impact the program has on our credit unions, schools and students.  I look forward to being part of the team as Fynanz continues to set the standard for private student loans nationwide.”

Anyone interested in Clark University and its many services, programs and degrees can now become even better informed.  Clark University, where Brad Powers serves on the GSOM Board, has its own channel on YouTube.  On their channel, Clark University features news and events that influence the atmosphere and student life at Clark; they offer a window into the exceptional academics at the University and more.  Join Alumni like Brad Powers in supporting Clark University in many ways by enjoying the videos here and finding out more about this great institution.

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