Brad Powers

Viral marketing or viral advertising is a marketing technique which uses well known social networks to promote awareness of a brand or to accomplish other marketing goals through self-replicating viral processes.  Viral advertisements are usually found in the form of videos, images, Flash games, ebooks and more.

Marketers who are interested in creating successful online marketing programs know to look for people with high Social Network Potential, and to create viral messages that will appeal to this area of the population. Brad Powers is an example of an experienced internet marketer who specializes in viral marketing techniques.

Viral marketing is a great way to get your message out without spending a great deal of money.  Today’s most successful viral marketers all use creativity, ingenuity and thought to find exactly the right hook for their campaigns.  Learn from these people, like Brad Powers, and get your own viral marketing campaign underway.

Certainly, there are a few key essentials with viral marketing.  You have to make it easy for people to share your campaign.  Make sure it’s in a usable format and make sure people can easily embed the content on their own sites.  Use social networks to get your word out and allow people to add it to bookmarking sites.

Make sure access is open to all, as well.  Don’t require people to register to see your viral marketing campaign and don’t make them become members.  They shouldn’t have to download any software or unlock codes.  You want them to have free and easy access to your information so that they can enjoy it and then spread it!

Zone Perfect is the maker of an array of fantastic tasting high energy bars.  They make all-natural nutrition bars that are good for you – while tasting like they aren’t.  Their mission is to combine great taste with balanced nutrition to help people to fuel their creativity and enrich their lives.

To help them towards this goal, eWOMP Technologies, a provider of customized email and viral marketing solutions, has helped them along the way.