Social Media with Facebook Advertising
Sunday, August 1st, 2010
If you’re a social media specialist like Brad Powers is, you may find this posting intriuging. Learn about your options as an online marketer for using Facebook ads. Facebook advertising works in a slightly different way than do search engines – so it’s important to read up on it and to see if it’s the right tool for you.
As the article states, “Branding can be an important element of success measurement for Facebook. There’s no denying it’s a highly trafficked site and one that many online marketers feel they simply need or benefit from a presence on Facebook as part of their competitive strategy. Since CTRs are on the low side and pricing is CPC based, there are a lot of free impressions being generated for an advertiser.”