Marketing professionals like Brad Powers know the power of publicity that a successful viral marketing campaign can create.
Here is one example: NBA player Dwight Howard plays NBA Jam on the streets of Manhattan.
Whether you are an experienced viral marketing professional like Brad Powers or one just starting out, you can always benefit from more viral marketing tips. Here are two to help you with your marketing campaign.
First, make sure to personalize any referral emails that you send out. Response rates are much higher when the recipient feels that he is being addressed individually. Start with the subject line, using the recipient’s name there if possible. Then, try to use the name in the document as well.
No good viral marketing campaign is worthwhile unless you follow through and track the results. Make sure to look at pass-along, click-through, and conversion rates. Separate out the click-through and conversion rates by original customers from those that are referrals so that you can evaluate their respective performances.
Viral marketing is a great way to get your message out without spending a great deal of money. Today’s most successful viral marketers all use creativity, ingenuity and thought to find exactly the right hook for their campaigns. Learn from these people, like Brad Powers, and get your own viral marketing campaign underway.
Certainly, there are a few key essentials with viral marketing. You have to make it easy for people to share your campaign. Make sure it’s in a usable format and make sure people can easily embed the content on their own sites. Use social networks to get your word out and allow people to add it to bookmarking sites.
Make sure access is open to all, as well. Don’t require people to register to see your viral marketing campaign and don’t make them become members. They shouldn’t have to download any software or unlock codes. You want them to have free and easy access to your information so that they can enjoy it and then spread it!
Ken Robbins, president and founder of Response Mine Interactive (RMI), offers fantastic, pointed tips to help any company with its online lead generation. Certainly, experienced online lead generators like Brad Powers already employ many of these tactics. They are quite helpful either as a reminder, or as a new suggestion for those who are novices in the field.
To maximize your profitability and long-term success, here are a number of key online lead generation tips.
Make sure to update the landing pages of offers that may have expired and ensure that your keywords are bringing users to the right landing page. Constantly monitor your landing pages so there are no broken pages or loading issues.
Mr. Robbins’ last suggestion is called “rinse, wash and repeat.” He explains that this means that you should always invest in testing – and continually test the lander and offers many times to ensure perfection.
While most online marketing entrepreneurs, like Brad Powers, focus on their online talents, it is important, as well, to remember other advertising and marketing avenues. In our technology age, many people no longer focus on their business cards and on print advertising.
Don Crowther, an online marketing consultant in Racine, Wisconsin, thinks this is a mistake. He urges people to be creative with their business cards by including a picture of yourself, a mini-resume, a Twitter handle or a special office to entice potential business people.
Crowther’s whole point is to make your card stand out. He recommends leaving an unembossed white space for recipients to make notes and he says that you should leave off your street address and only include your email address or cell phone number.
If you’re a social media specialist like Brad Powers is, you may find this posting intriuging. Learn about your options as an online marketer for using Facebook ads. Facebook advertising works in a slightly different way than do search engines – so it’s important to read up on it and to see if it’s the right tool for you.
As the article states, “Branding can be an important element of success measurement for Facebook. There’s no denying it’s a highly trafficked site and one that many online marketers feel they simply need or benefit from a presence on Facebook as part of their competitive strategy. Since CTRs are on the low side and pricing is CPC based, there are a lot of free impressions being generated for an advertiser.”
According to the annual Unisfair marketing survey in May 2010, social media is the hottest channel for lead generation among technology marketing professionals. For instance, another study showed that 51% of Facebook fans and 67% of Twitter followers found that they were more likely to buy the brands that they like on Facebook and Twitter. This, again, strengthens the tie between social media and lead generation. Certainly, for lead generation experts like Brad Powers, this news can be very helpful for the development of future campaigns.
This article offers helpful and quick tips about how to use lead generation for social media. It explains that you need to share content that showcases your expertise. The article continues by giving helpful examples of how to do so. It’s definitely worth a quick read!