Social Marketing & Advertising According to Brad Powers
In an article that Brad Powers wrote in 2008 called, “Leveraging Social Networking Sites: Online Lead Generation” he evaluates how powerful advertising really is on social networking sites.
He states that two out of every three Internet users visits a social networking site each day, and that they find that these online visitors really do pay attention to the advertisements that they see. Such users are inherently good at multi-tasking.
As Brad Powers explains, “Marketers have found that social network users not only see the ads, but interact with them. Members of this group are, after all, the ultimate multi-taskers. Which is why lead generation firms have found some of the new inventory available through social networking sites to be high converting inventory.”
Tags: Brad Powers, Social Marketing