Brad Powers

There’s so much talk about viral marketing these days but what really makes it so attractive? If it’s successful it can “increase exposure for your company and product while increasing the number of links to your site.”  The challenging part is actually thinking up the idea but there are some great ways of doing just that. First, look for your target audience on the Internet. There are different places people from similar demographics will hang out so try to determine those first.  Identify the most common sites that fit your potential clients’ demographics from tools to contests, photo collections to specific topics.  Gamblers for example aren’t going to have the same interests necessarily as cooking buffs.  Once you’ve done that, work out different ways to “put a spin on one of those ideas” for your campaign.  Another thing you can do is look into different social media sites (like YouTube), look at their big success stories and thereafter “put a spin on it to tailor it to your industry.”  It seems like viral marketing can really do a lot for all companies – big or small – but the trick is to identify how it can work for your specific goals. Brad Powers is an online marketer specializing in the use of viral marketing techniques.

Town Sports International (TSI) health club company is the largest of its kind spanning the entire Northeastern United States region. Proprietor and manager of the Sports Clubs Network of clubs, TSI is in charge of: Washington, New York and Philadelphia Sports Clubs.  Its network has developed tremendously in the last nearly three decades and today comprises more than 150 health and fitness facilities throughout  New York, Boston, Washington, D.C. and Philadelphia (as well as Switzerland), totaling almost half a million members.  What is great about these sports clubs is that they do not discriminate against your fitness level, offering a whole slew of options for all levels as well as individual and group exercises.  They are full to the brim with the most modern equipment and offer other services including massage, sauna, personal training and fitness assessments.  What makes it very successful is the company’s dedication to its customers, excellent staff, commitment to quality and constant strive for improvement.  In the past, Brad Powers served as Executive Vice President, Sales and Marketing for eWOMP Technologies, one of his clients being Towns Sports International.

Zone Perfect is the maker of an array of fantastic tasting high energy bars.  They make all-natural nutrition bars that are good for you – while tasting like they aren’t.  Their mission is to combine great taste with balanced nutrition to help people to fuel their creativity and enrich their lives.

To help them towards this goal, eWOMP Technologies, a provider of customized email and viral marketing solutions, has helped them along the way.