Online marketing experts such as Brad Powers are familiar with the various strategies used in increasing online sales or popularity. Here are a few ideas for new entrepreneurs:
Articles and tutorials attract a lot of online traffic, especially if they’re free. Choose topics that people find interesting or seek information on, and watch as your site climbs higher in the ranking.
Use newsletters on your site. This may encourage your subscribers to forward it on, and will also increase search engine visibility.
People always forward amusing, shocking or informational items on. These can be created in the form of videos, games, images and more.
Remember- viral marketing doesn’t have to be only online. Plenty of other products and items have been made popular in this method, such as the Livestrong bracelets from Nike.
Viral marketing or viral advertising is a marketing technique which uses well known social networks to promote awareness of a brand or to accomplish other marketing goals through self-replicating viral processes. Viral advertisements are usually found in the form of videos, images, Flash games, ebooks and more.
Marketers who are interested in creating successful online marketing programs know to look for people with high Social Network Potential, and to create viral messages that will appeal to this area of the population. Brad Powers is an example of an experienced internet marketer who specializes in viral marketing techniques.
Clark University’s Graduate School of Management, where Brad Powers is on the Board, has an impressive range of learning options. They were recently recognized by The Princeton Review as a Best Business School and they are accredited by AACSB International.
They offer full-time and part-time MBA programs. In addition, they have an MBA in Social Change where students can creatively address development problems to learn to promote social justice. They have an MS in Finance and a combined MBA and MSF. In addition, they offer an MBA in Environmental Science and Policy, and an MBA in Community Development and Planning.
Whether you are an experienced viral marketing professional like Brad Powers or one just starting out, you can always benefit from more viral marketing tips. Here are two to help you with your marketing campaign.
First, make sure to personalize any referral emails that you send out. Response rates are much higher when the recipient feels that he is being addressed individually. Start with the subject line, using the recipient’s name there if possible. Then, try to use the name in the document as well.
No good viral marketing campaign is worthwhile unless you follow through and track the results. Make sure to look at pass-along, click-through, and conversion rates. Separate out the click-through and conversion rates by original customers from those that are referrals so that you can evaluate their respective performances.
There’s so much talk about viral marketing these days but what really makes it so attractive? If it’s successful it can “increase exposure for your company and product while increasing the number of links to your site.” The challenging part is actually thinking up the idea but there are some great ways of doing just that. First, look for your target audience on the Internet. There are different places people from similar demographics will hang out so try to determine those first. Identify the most common sites that fit your potential clients’ demographics from tools to contests, photo collections to specific topics. Gamblers for example aren’t going to have the same interests necessarily as cooking buffs. Once you’ve done that, work out different ways to “put a spin on one of those ideas” for your campaign. Another thing you can do is look into different social media sites (like YouTube), look at their big success stories and thereafter “put a spin on it to tailor it to your industry.” It seems like viral marketing can really do a lot for all companies – big or small – but the trick is to identify how it can work for your specific goals. Brad Powers is an online marketer specializing in the use of viral marketing techniques.
Town Sports International (TSI) health club company is the largest of its kind spanning the entire Northeastern United States region. Proprietor and manager of the Sports Clubs Network of clubs, TSI is in charge of: Washington, New York and Philadelphia Sports Clubs. Its network has developed tremendously in the last nearly three decades and today comprises more than 150 health and fitness facilities throughout New York, Boston, Washington, D.C. and Philadelphia (as well as Switzerland), totaling almost half a million members. What is great about these sports clubs is that they do not discriminate against your fitness level, offering a whole slew of options for all levels as well as individual and group exercises. They are full to the brim with the most modern equipment and offer other services including massage, sauna, personal training and fitness assessments. What makes it very successful is the company’s dedication to its customers, excellent staff, commitment to quality and constant strive for improvement. In the past, Brad Powers served as Executive Vice President, Sales and Marketing for eWOMP Technologies, one of his clients being Towns Sports International.
Viral marketing is a great way to get your message out without spending a great deal of money. Today’s most successful viral marketers all use creativity, ingenuity and thought to find exactly the right hook for their campaigns. Learn from these people, like Brad Powers, and get your own viral marketing campaign underway.
Certainly, there are a few key essentials with viral marketing. You have to make it easy for people to share your campaign. Make sure it’s in a usable format and make sure people can easily embed the content on their own sites. Use social networks to get your word out and allow people to add it to bookmarking sites.
Make sure access is open to all, as well. Don’t require people to register to see your viral marketing campaign and don’t make them become members. They shouldn’t have to download any software or unlock codes. You want them to have free and easy access to your information so that they can enjoy it and then spread it!
Ken Robbins, president and founder of Response Mine Interactive (RMI), offers fantastic, pointed tips to help any company with its online lead generation. Certainly, experienced online lead generators like Brad Powers already employ many of these tactics. They are quite helpful either as a reminder, or as a new suggestion for those who are novices in the field.
To maximize your profitability and long-term success, here are a number of key online lead generation tips.
Make sure to update the landing pages of offers that may have expired and ensure that your keywords are bringing users to the right landing page. Constantly monitor your landing pages so there are no broken pages or loading issues.
Mr. Robbins’ last suggestion is called “rinse, wash and repeat.” He explains that this means that you should always invest in testing – and continually test the lander and offers many times to ensure perfection.
While most online marketing entrepreneurs, like Brad Powers, focus on their online talents, it is important, as well, to remember other advertising and marketing avenues. In our technology age, many people no longer focus on their business cards and on print advertising.
Don Crowther, an online marketing consultant in Racine, Wisconsin, thinks this is a mistake. He urges people to be creative with their business cards by including a picture of yourself, a mini-resume, a Twitter handle or a special office to entice potential business people.
Crowther’s whole point is to make your card stand out. He recommends leaving an unembossed white space for recipients to make notes and he says that you should leave off your street address and only include your email address or cell phone number.
