Brad Powers

Knewton is an online company that provides personal educational aid to help increase scores on tests like the GMAT. Now, the company is taking online education to the next level by providing real university math programs for Arizona State University students.

Students who score lower than a certain grade will be required to use the Knewton learning program. Through the program, students will receive homework assignments based on their personal levels and learning styles. That way, the students will adapt to the material at their own pace, with personalized instruction. ASU will also use the program to gather information about the students’ learning process, which will enable them to provide more suitable tutoring classes in person.

ASU’s introductory math courses will also integrate Knewton’s program. Course professors will be able to use the program to help students strengthen their individual weaknesses.

The integration of the program into school policy may herald a dramatic change in the schooling system over the course of the next few years.

Internet marketing experts like Brad Powers are familiar with the various techniques used by online businesses today. An increasingly popular method is viral marketing. Why?

A viral marketing campaign, if successful, is an inexpensive way to promote awareness and interest in a product, brand name or idea. Viral marketing uses social networks and other popular sites to draw a large crowd and to spread information rapidly- for free. The hard part is thinking of something that will generate enough interest or amusement for it to then be shared. Many companies use entertaining or fascinating video clips to do the job. Images work well, too. The video is seen by the first layer of audience, which then posts it on its Facebook, MySpace or Twitter page. More and more people are exposed to the video, and the brand name/product is immediately well known.