Marketing professionals like Brad Powers know the power of publicity that a successful viral marketing campaign can create.
Here is one example: NBA player Dwight Howard plays NBA Jam on the streets of Manhattan.
Viral marketing or viral advertising is a marketing technique which uses well known social networks to promote awareness of a brand or to accomplish other marketing goals through self-replicating viral processes. Viral advertisements are usually found in the form of videos, images, Flash games, ebooks and more.
Marketers who are interested in creating successful online marketing programs know to look for people with high Social Network Potential, and to create viral messages that will appeal to this area of the population. Brad Powers is an example of an experienced internet marketer who specializes in viral marketing techniques.
Clark University’s Graduate School of Management, where Brad Powers is on the Board, has an impressive range of learning options. They were recently recognized by The Princeton Review as a Best Business School and they are accredited by AACSB International.
They offer full-time and part-time MBA programs. In addition, they have an MBA in Social Change where students can creatively address development problems to learn to promote social justice. They have an MS in Finance and a combined MBA and MSF. In addition, they offer an MBA in Environmental Science and Policy, and an MBA in Community Development and Planning.