Brad Powers

Town Sports International (TSI) health club company is the largest of its kind spanning the entire Northeastern United States region. Proprietor and manager of the Sports Clubs Network of clubs, TSI is in charge of: Washington, New York and Philadelphia Sports Clubs.  Its network has developed tremendously in the last nearly three decades and today comprises more than 150 health and fitness facilities throughout  New York, Boston, Washington, D.C. and Philadelphia (as well as Switzerland), totaling almost half a million members.  What is great about these sports clubs is that they do not discriminate against your fitness level, offering a whole slew of options for all levels as well as individual and group exercises.  They are full to the brim with the most modern equipment and offer other services including massage, sauna, personal training and fitness assessments.  What makes it very successful is the company’s dedication to its customers, excellent staff, commitment to quality and constant strive for improvement.  In the past, Brad Powers served as Executive Vice President, Sales and Marketing for eWOMP Technologies, one of his clients being Towns Sports International.

Viral marketing is a great way to get your message out without spending a great deal of money.  Today’s most successful viral marketers all use creativity, ingenuity and thought to find exactly the right hook for their campaigns.  Learn from these people, like Brad Powers, and get your own viral marketing campaign underway.

Certainly, there are a few key essentials with viral marketing.  You have to make it easy for people to share your campaign.  Make sure it’s in a usable format and make sure people can easily embed the content on their own sites.  Use social networks to get your word out and allow people to add it to bookmarking sites.

Make sure access is open to all, as well.  Don’t require people to register to see your viral marketing campaign and don’t make them become members.  They shouldn’t have to download any software or unlock codes.  You want them to have free and easy access to your information so that they can enjoy it and then spread it!

Ken Robbins, president and founder of Response Mine Interactive (RMI), offers fantastic, pointed tips to help any company with its online lead generation.  Certainly, experienced online lead generators like Brad Powers already employ many of these tactics.  They are quite helpful either as a reminder, or as a new suggestion for those who are novices in the field.

To maximize your profitability and long-term success, here are a number of key online lead generation tips.

Make sure to update the landing pages of offers that may have expired and ensure that your keywords are bringing users to the right landing page.  Constantly monitor your landing pages so there are no broken pages or loading issues.

Mr. Robbins’ last suggestion is called “rinse, wash and repeat.”  He explains that this means that you should always invest in testing – and continually test the lander and offers many times to ensure perfection.