Brad Powers

According to the annual Unisfair marketing survey in May 2010, social media is the hottest channel for lead generation among technology marketing professionals.  For instance, another study showed that 51% of Facebook fans and 67% of Twitter followers found that they were more likely to buy the brands that they like on Facebook and Twitter. This, again, strengthens the tie between social media and lead generation.  Certainly, for lead generation experts like Brad Powers, this news can be very helpful for the development of future campaigns.

This article offers helpful and quick tips about how to use lead generation for social media. It explains that you need to share content that showcases your expertise.  The article continues by giving helpful examples of how to do so. It’s definitely worth a quick read!

In terms of its physical structure, Clark University has probably come a long way since Brad Powers was an undergraduate and graduate student there.  But as a GSOM (Graduate School of Management) Board member, Powers is probably able to keep abreast of what is going on at his old school.  There are currently three new building/renovation projects taking place including the new John & Kay Bassett Admissions Center which looks to be quite something, featuring a state of the art facility “that will allow Clark to showcase the University’s strengths.”  It is named for President John Bassett, due to be president at Heritage University in Washington State, and his wife Kay.  In addition, the Wright and Bullock Halls are undergoing “substantial makeovers” too.

For an informative and interesting summary of the importance of blogging and how this popular form of communication can help small and large businesses, take a look at “Blogging: Important and Necessary To Your Social Media Marketing Plan.” This brief article can help even the least computer savvy person understand what is meant by SEO and the potential benefit to a company that writing a good blog can bring.

Blogging is an important tool for internet marketers.  Having a blog is perhaps the single most important element in a business’s social media marketing strategy. There are several reasons this is true, and perhaps the most important of those reasons is what is known as SEO or Search Engine Optimization.

In a blog that you are writing, you are in control of the content. In order for your blog to be recognized by “web crawlers” or “bots” you need to include “keywords” so that your blog becomes visible to those potential customers who use those keywords in a search on a search engine which uses those web crawlers to find results for those searches. To gain even more visibility it is very helpful to have people that are reading your blog to put the link to your blog on their Facebook or Twitter pages. The more readership and fans you have, the greater linking opportunities your blog will have, and the more traffic to your site you will bring to your blog.

Taking this to the next level, the more interesting and informative your blog is, the better the chances that one of your readers will decide to repost your blog on to a social media bookmarking site, such as Mixx, Digg, StumbleUpon and others. These are places where you can really boast your readership and traffic to your site, and hopefully begin to see real results.

Internet marketers such as  Brad Powers and other experts in the field, are always searching for better, faster and more efficient ways to  maximize their business and marketing successes using the powerful tool of the internet.